Recipe

Audience Generation

Bootstrap an ABM Campaign!

11/30/24

12 min

Overview

High quality inbound traffic is the bedrock of any successful B2B sales organization, but building awareness and engagement with high-quality leads is a challenging and ever-evolving task. Even with a comprehensive list of potential customers, it can be difficult filtering down to a targeted audience of high quality accounts to get your message in front of.

In this recipe, you’ll find a powerful way to turn a starting list of target accounts into a segmented and targeted custom audience suitable for any ABM platform.

Data Ingredients

PDL Products

Company Enrichment API

Company Data License

Key Fields

Name

Website

Country

Social URL

Funding

Revenue

Inputs

Unique identifying attributes (e.g. Name, Website, Social URL, Ticker)

Outputs

Comprehensive company records

Directions

Step 1: Prepare your target account list

Create a dataset of the target accounts that you’d like to enrich and segment. Ensure that you have at least a company name, website, or Social URL for each target account.

Step 2: Access the PDL Company Dataset

Setup your PDL account and access the Company Dataset through our APIs or bulk data files. For this recipe, we recommend the Company Enrichment API, as an easy and scalable tool to retrieve records from the PDL Company Dataset.

Step 3: Define your segmentation criteria

Define the specific information required from the Company Dataset (e.g. headcount breakdowns, funding rounds, inferred revenue, industry and more). If you’re using the Company Enrichment API, you can use the required field.

Step 4: Match your target accounts against PDL’s data (Enrichment)

Use the identifying information from your target account list in Step 1 to find matching records in the Company Dataset.

Step 5: Append the enriched information

Integrate the enriched PDL company data from Step 4 back into your target account list. Don’t forget the key fields returned in PDL data like Name, Website, Country, Social URL that most ABM platforms require!

Step 6: Segment your enriched target account list

Identify the top-tier accounts within your newly enriched target account list using the new PDL information from Step 5.

Step 7: Upload your segmented target account list

Upload your segmented account list to your ABM platform of choice (e.g., Google Ads, LinkedIn Ads, 6Sense, etc). Be sure to format your account list according to each ABM platform’s guidelines.

Chef's Recommendations

For this recipe, you’ll need to have an existing dataset of candidate profiles, which we will then enrich with PDL’s Person Dataset.

Existing Dataset of Target Accounts:

This is your existing list of target companies that you have already collected. This could be anything, from a list of conference attendees to form submissions collected across your website (and everything in between). The only requirement is that your dataset contains at least a company name, website or social URL for each target account.

PDL Company Dataset:

People Data Labs’ Company Dataset is the perfect resource for enriching target accounts. It contains tens of millions of company profiles from across the world, complete with hundreds of attributes including firmographics, funding data, as well as comprehensive headcount breakdowns across roles, seniority, locations and more. This dataset is accessible in a variety of formats, including as an API or a bulk data file.

If you expect to enrich less than ~33,000 companies, then we recommend using our self-serve portal to set up an API key and purchase credits for the Company Enrichment API (we offer 100 free credits per month to all users).

For larger volumes, speak with a data consultant who can help you set up an enterprise account with a lower cost per credit.

Using Salesforce?

If your team primarily works in Salesforce, then we recommend trying out our easy-to-use Salesforce Integration. This integration allows you to bulk enrich records right in Salesforce without any additional import/export requirements. Additionally, it can even keep your records automatically enriched with up-to-date PDL data based on your own customizable preferences.

When cooking up our own ABM target account lists, we like to use certain company attributes in particular for segmentation:

Employee headcounts (total and role-specific)
Funding rounds
Industry
Inferred_revenue

There are hundreds of additional attributes available to pick from in our Company Schema as well!

Still need help?

Check out our detailed code examples
Check out our detailed support@peopledatalabs.com
Reach out to your customer success representative (enterprise customers)

Table of Contents

Overview Data Ingredients Directions Chef's Recommendations

Data & products

Use cases

Data & products

Use cases

Audience Generation

Bootstrap an ABM Campaign!

When preparing your data

How to Access the Company Enrichment API

Recommendations for Segmentation Criteria