Every year more and more consumers access financial services digitally, moving away from the industry's brick-and-mortar roots. While this has opened the door to new opportunities for consumers and financial institutions, it's also introduced new challenges around understanding customer needs and substantiating applicants' identities. We surveyed over 150 fintech professionals from companies ranging from 500 to 5,000 employees to learn how they were leveraging data to address these challenges, establish identity, and offer better, faster, safer service to consumers.