Targeting Your TAM: How Docker Unlocked an Additional $2M in Quarterly Revenue

Key Results:

A high-accuracy signal to identify customer accounts primed for expansion

$2M in upsells and 60 new opportunities over a single quarter

More effective customer engagement

A meaningful data partnership helping steer the direction of PDL's product roadmap

Docker, a leading provider of developer tools and software applications, needed a way to better identify their addressable market within new and existing customer accounts. Leveraging PDL’s department headcount data, Docker was able to create a powerful metric to help them identify customers that fit this target ICP. Docker quickly integrated this metric into their CRM and tech stack, using it to drive an additional $2 million in revenue and 60 net-new opportunities in their first quarter.